Prince is (again) doing interesting things

In this article in SvD it is explained how Prince has chosen to give away his new CD for free for all buyers of Mail on Sunday. The article in Mail on Sunday about it is is here. He will also give a free CD to the people that go to his concerts.

The record industry of course is irritated and claim “the artist formerly known as Prince” will be “the artist formerly sold in record stores”. Prince himself say this is a good PR campaign.

Of course HMV in England understand what is going on, and they will sell Mail on Sunday in their stores…

The record industry is the one that does not understand what is going on.