Nokia in ad-war against Apple?

I presume the campaign Nokia has launched at http://nseries.com/open tell people that their N-Series phones are not locked, while the iPhone is. Kind of interesting campaign that I think more point out the difference between how cellphones are sold in the US and in Europe. Many US sales tricks like locking a phone to a provider are more popular in Europe when tying to 3G than traditional GSM. SIM-lock exist all over the place of course, but prohibition of installing software?

Whether I would buy an iPhone? Sure, of course I would, but not as it is now. I have no idea how many friends have asked me whether I was first or not with an iPhone. They have been surprised when I have told them I do not even have one.