I thought SvT was "Fri Television"

SvT (Swedish Television) is running a campaign stating that they are free and independent. You can see their text about the campaign on their own website. But how independent is SvT?

• Vi vill visa på skillnaderna mellan public service och kommersiell tv, säger Eva Hamilton, vd för SVT. Vi gör tv för tittarna, inte för annonsörerna.

This campaign make me feel ill when they are as sponsored as other channels. Just claiming they are more independent is just so wrong. And they waste money on campaigns like this that make me irritated. So stupid.